Redesigned the resources hub to serve three distinct personas (employers, employees, job seekers) using AI-powered recommendations to surface relevant content based on user context and journey stage.

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Owned growth design across Employment Hero's activation funnel, running hypothesis-driven experiments that identified key drop-off points and drove a 22% lift in conversion.

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Spearheaded developer research and partnered with engineering to overhaul Figma's asset export experience, eliminating handoff friction for millions of designers and developers.

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Partnered with the Figma AI design team and fellow advocates to build an interactive learning resource, helping users across all skill levels adopt AI features and contributing to 30% feature uptake in the first month.

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Designed an in-context file preview experience that lets users navigate and browse large Figma libraries without losing their place, improving how teams find and reference work at scale.

Unlocked support access for the user segment generating 46% of Instagram's ad revenue, resolving 85K active cases monthly and reducing account losses by 7.2K through a unified support surface across Instagram and Facebook.

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Redesigned complex advertiser workflows through structured experimentation, deflecting 1.5K support tickets per day and enabling advertisers to independently select and resolve issues without agent intervention.

Led end-to-end design for Singapore's COVID-19 health verification platform, taking app.sync.gov.sg from concept to launch in four months and scaling to 160K+ users across 500+ organizations.